The Dafni Story (source)
DAFNI came to life when a young engineer got a bad haircut. In 2012, 24-year-old Sharon Rabi and her father Kobi, a senior electric engineer, worked together in the family basement to develop a new generation of hair straightening product. The improvised hot brush they came up with (they called it Frankenstein’s brush, and it looked the part) actually straightened Sharon’s hair in minutes, helping her manage a demanding, too-short haircut by simply brushing it! Following that successful experiment and further research, Sharon and Kobi learned that the flat iron was patented in 1909! Clearly, it was time for an updated technology.
It took three years of research, failed experiments and optimization to turn that prototype into DAFNI, the first and only ceramic straightening brush, which they named after Sharon’s younger sister. Using DAFNI is as intuitive as brushing your hair. The unique 3D surface of the brush is wider than that of a traditional straightener, allowing you to style large strands of hair with each brushstroke, reducing the time it takes to straighten your hair by as much as 10 times. Due to DAFNI’s ceramic coating and protective structure you can use DAFNI exactly as you would a regular brush with no fear of burning your scalp or damaging your hair.
Sharon and Kobi launched DAFNI in September 2015. Since then, a video of Sharon straightening her (now longer) hair in minutes using her DAFNI brush was viewed online more than 120 million times and shared more than 2 million times.
DAFNI’s mission is to help women be their most confident, beautiful selves, while liberating them from time-consuming hair styling routines. What would you be able to do with gorgeous hair just a few brushstrokes away?
READY – STRAIGHT – GO !